How to Write Like Top LinkedIn Creators (And Why It Works)

Tom Hunt – The Direct, No-Fluff Storyteller

1. Start mid-scene

Tom doesn’t warm up. He throws you into the moment.

Like this:

“I was interviewing for a VC position. (I know, a past life, what was I thinking)”

No setup. No context. Just tension, fast.

2. Make it short – but full

Sentences are short. Paragraphs are often just one line. But each line moves the story forward.

“5 minutes in I can tell it’s going badly, the interviewer is giving me nothing back.”

You feel the awkwardness. No need to describe it.

Tom plays with “before vs. after” or “X vs. Y” to build his narrative.

“My average day for the last 4 years:

• Wake up with alarm
• Work for 12 hours…My average day now:
• Wake up when I’ve had enough sleep
• Walk to coworking space
• Finish at 6pm”

It’s not just two lists – it’s a shift in mindset, lifestyle, and values.

4. Lists that talk like people

His lists feel like thoughts, not bullet points.

No fluff. No filler. Just:

“- Loneliness

• Long hours
• Distractions”

This isn’t a productivity blog. This is someone telling you the truth.

5. The takeaway is human

There’s always a point, but it’s never a pitch.

Instead of saying, “So use flexible work tools,” he says:

“Work doesn’t have to happen in the office, or at home.”

It’s not an advice column. It’s a conversation.

Post example:

The formula is simple.

1. Start with a real moment.
2. Tell the truth, fast.
3. Break it down with short lines.
4. Use contrast to show change.
5. End with a feeling, not a pitch.

Guillaume Moubeche – The Bold, Controversial Hook Master

Guillaume’s content lives at the intersection of empathy, clarity, and founder truths.

It’s not performative. It’s not hype.

It’s real, often emotional, and always grounded in relatable founder experiences.

Here’s how to replicate it:

1. Start with a punchline, not a setup

In post 1, he flips the script on startup bragging:

“When a founder tells you that they did a ‘7 figure’ exit and they don’t want to tell you the actual number…”

Right away, we know:

• Who this is for (founders)
• What’s coming (a dose of truth)
• What the tone is (light, but real)

✅ Takeaway: Start with a bold insight or tension-loaded truth. Skip the backstory. Hook immediately.

2. Structure posts like a narrative, not a pitch

Each post unfolds like a story or internal monologue.

No fluff. No preachy tone.

Just an idea that builds naturally, line by line.

Example (Post 2):

“Startups don’t die because they fail.

They die because founders quit.”

He doesn’t try to prove this right away—he walks us through why, building emotional momentum with every sentence.

✅ Takeaway: Write how you think. Let one idea lead to the next. Treat posts like a conversation, not a bullet-point argument.

3. Prioritize empathy over expertise

Guillaume doesn’t posture.

He doesn’t sell.

He connects.

Post 2 is about founder burnout. He doesn’t list solutions. He acknowledges the pain.

“Burned out from trying to live on nothing for years.”

“You can’t build long-term if you can’t survive short-term.”

✅ Takeaway: Tap into unspoken founder struggles. Share the kind of truth you wish someone told you earlier.

4. Use personal stories, but let the lesson shine

Post 3 starts with a personal anecdote:

“The best hire I ever made didn’t send a resume.”

But he doesn’t dwell on himself.

He makes it about the reader by zooming out:

“Traditional hiring filters for confidence, not competence.”

“Sometimes, you don’t need a hiring process. You just need to pay attention.”

✅ Takeaway: Make your story useful. Share lessons, not just wins.

5. Write with humility, clarity, and warmth

No jargon.

No marketing buzzwords.

No arrogance.

Even the “7 figure exit” post ends with this:

“The truth about entrepreneurship and ‘7 figure exit’ 🤣”

He’s not mocking people—he’s inviting reflection, with a human tone.

✅ Takeaway: Be humble, transparent, and generous. Write like a human talking to another human.

TL;DR – How to Write Like Guillaume Moubeche

1. Hook with a human truth – not a headline.
2. Build tension gradually – 1–2 sentence paragraphs that feel like thoughts.
3. Use empathy, not ego – speak to real challenges people face.
4. Tell stories with a point – always include a lesson or realization.
5. Keep tone light but meaningful – don’t preach or posture.

Lara Acosta – The Relatable, Conversational Connector

Lara Acosta doesn’t just post on LinkedIn—she prints money with her content. Her style blends brutal honesty, hyper-specific results, and a “big sister telling you the truth” tone. Here’s the breakdown:

1. The Hook: A Slap in the Face (With a Solution)

Lara’s openers force you to pause. Notice how she:

• Starts with a myth she used to believe “Stop promoting yourself, it looks desperate.” “Most creators have personal branding wrong.”
• Follows with a hard pivot
  • “Then I promoted my first-ever offer publicly. 5 days later, $75k.”*

Why it works: She triggers cognitive dissonance. You either nod (“I thought that too!”) or panic (“Am I doing this wrong?!”).

2. The Formula: Problem → Pain → Proof → Process

Her posts follow a predictable (but addictive) rhythm:

1. Problem: “Writing ‘viral’ posts that lead to $0 sales.”
2. Pain: “(And it’s keeping them broke and burned out).”
3. Proof: “I made $34k in 5 days.”
4. Process: Numbers a list of steps (always 6-8, always plain-text).

Example from Post 3:

• Step 1: “Found 1 simple problem I could fix (writing)”
• Step 4: “Filmed a mini course alongside it (quality)”

Key Insight: She teaches while selling. The steps feel like free value, but they’re actually a teaser for her paid program.

3. The Tone: “I’ve Been There, Now I’m Here”

Lara’s genius is balancing:

• Vulnerability: “I burned out delivering for 10+ clients.”
• Authority: “Now I get paid $5k+ for speaking on a stage.”

Subtle Trick: She uses parentheses like whispered asides:

“(And it’s keeping them broke and burned out).”

This makes her feel human, not salesy.

4. The CTA: Scarcity + Social Proof

Her closers are ruthlessly effective:

• Freebie bait: “Join my FREE masterclass tomorrow.”
• Gamification: “Comment SLAY to win a seat.”
• Urgency: “One more day till we close enrollment.”

Why you can’t ignore it: She ties the CTA to the emotional high of the post. After ranting about “broke creators,” she dangles salvation.

Example:

How to Steal Her Style (Without Being a Copycat)

1. Start with a lie you believed (e.g., “They told me consistency was key. Then I went viral in 1 day.”).
2. Add a parenthetical punch (e.g., “(Spoiler: They were wrong.)”).
3. Give 5-8 steps (use plain numbers, no emojis).
4. End with a “PS” that’s either:
   • A giveaway (“Comment WIN for my template”).
   • A cliffhanger (“Guess who’s joining me?”).

Warning: Lara’s style works because she actually monetizes. If you’re not selling something, this tone feels hollow.

4. Justin Welsh – The Minimalist, High-Impact Operator

Justin’s style is defined by minimalism, rhythm, and wisdom.

Every word earns its place.

Every sentence carries a quiet confidence.

It’s clean, actionable, and deeply introspective.

Let’s break it down with examples and takeaways.

1. Lead with contrast or myth-busting

Each post starts by challenging a common belief.

Post 1:

“Everyone’s obsessed with infinite:

• Infinite scale

• Infinite growth

• Infinite ambition”

Post 3:

“The overnight success myth:

‘Must be nice.’

‘You got lucky.’”

He presents what most people believe—then breaks it down.

✅ Takeaway: Start by calling out a popular narrative. Then subvert it.

2. Use repetition and structure to create rhythm

Justin LOVES lists. But not just for information.

He uses them to build flow and emphasis.

Post 2:

“Most people:

• Let criticism stop them

• Take feedback personally

• Quit when someone doubts them”

Post 3:

“Winners know:

• Success is an iceberg.

• Luck is manufactured daily.

• The work happens in darkness.”

✅ Takeaway: Use clean bullet-point lists to simplify and amplify. Each item should stand on its own.

3. Speak from experience, not theory

Everything Justin shares is anchored in real practice.

Post 3:

“• 2,119 days of daily writing

• 8,000+ hours of learning

• 15+ failed experiments”

He’s not speculating.

He’s proving with numbers and personal data.

✅ Takeaway: Use specificity to build credibility. Real numbers > generic advice.

4. Build to a concise, actionable insight

Every post includes a short, punchy conclusion that ties everything together.

Post 2:

“I listened to their fears, then did the opposite.”

Post 3:

“Stop waiting for your break.

Start building it.”

These lines don’t just summarize—they motivate.

✅ Takeaway: End with a clear takeaway in 1–2 lines max. It should feel like advice someone could write on a Post-it note.

5. Soft CTA, always clearly separated

He never blends sales into the story. His CTAs are clean and distinct.

Post 1:

“If you want to learn how to build a life you love supported by work you enjoy, that’s what me and 900 other entrepreneurs are doing…”

Post 3:

“I documented everything that worked over the last 2,119 days…”

✅ Takeaway: If you add a CTA, separate it visually and tonally from the story. It should feel like an optional next step, not a sales pitch.

Example:

TL;DR – How to Write Like Justin Welsh

• Include a soft, clear CTA (optional) – clean and non-intrusive.
• Start by challenging a common belief – use contrast and polarity.
• Use bullet lists to drive rhythm and clarity – structure is everything.
• Ground it in personal data or lived experience – show, don’t tell.
• End with a punchy 1–2 line insight – actionable, reflective, memorable.

Adam Robinson – The Data-Driven, Authority Builder

Writing like Adam Robinson on LinkedIn is both an art and a discipline.

It’s not just about telling stories.

It’s about telling raw, vulnerable, and specific stories in a structured, punchy, emotionally charged way.

Here’s a breakdown of what it takes to write like him—using concrete examples from the post and rules above:

1. Start with a Bomb

Adam doesn’t ease in. He detonates from the first line.

“Last night I had a chat with a SaaS founder who raised $60M for his startup.”

No fluff.

No intro.

Just tension, instantly.

✅ Takeaway: Begin your post in the middle of the action. Name names, drop numbers, and get straight to the emotional core.

2. Use the “Spiral Down” Structure

His posts follow a rhythm:

• Things were good.
• Then they weren’t.
• And now? A mess.

“In the beginning, it all looked like it was working.”

“But the last 18 months have been brutal.”

“What’s their ARR 3 years after the deal? About the same…”

He builds tension line by line. Short sentences. Fast cadence. Clear contrast.

✅ Takeaway: Tell a before-vs-after story. Each paragraph should tighten the grip.

3. Make it Personal, Not Just Analytical

He doesn’t stay detached. He jumps in.

“The truth is I’ve been stuck like this a bunch of times.”

“In fact, I did something very similar in 2023…”

This is where credibility kicks in—not by name-dropping, but by owning failure.

It’s vulnerable, grounded, and relatable.

✅ Takeaway: Don’t preach. Share how you’ve lived through the same pain.

4. Use Specific, Concrete Language

He avoids jargon completely. Every line is plain spoken and measurable.

“$40M Series B at a $400m valuation.”

“About the same ARR as BEFORE the Series B.”

“We started a new business…found two new TAMs…”

No “growth loops.”

No “customer journey.”

Just reality.

✅ Takeaway: Kill the buzzwords. Use numbers, dates, and real outcomes.

5. End with Ambiguity, Not a Sales Pitch

He never wraps with cliché advice. He ends with something that sits with you.

“Thinking about it is anxiety-inducing.”

“What’s next for us??? Anything we want.”

“If you can bootstrap… Bootstrap.”

These lines don’t answer the reader’s question.

They leave them thinking.

✅ Takeaway: End with a punch, not a pitch.

Example:

How to write like Adam:

1. Drop into tension fast – no intros.
2. Tell a downfall – contrast before vs. after.
3. Inject yourself into the story – with vulnerability.
4. Use real numbers – avoid fluff or generalities.
5. Let your ending breathe – don’t wrap it with a bow.

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